When it comes to colours in packaging, the choice of color is one of the most important elements in attracting customers. Apart from the shape and size of the packaging, color is vital to the function or otherwise of the packaging. Colour, according to colour psychology, has the power to evoke thoughts and emotions. To attract or repel the consumer. No matter how good and qualitative the product is, the packaging can make it stand out more or “lower” its value. Considering the cultural variations that influence in some countries the meaning of certain colours, there are specific psychological effects towards people. For example, as soon as a consumer sees a red package, his mind will immediately go to a product full of passion and energy. If the packaging is dominated by green, they will expect a healthy, ecological product that inspires safety and confidence.